Do you ever wonder why certain ads catch your eye while others don't? Or why you just had to stare as that yellow sports car drove by? Or even why you're wearing the color shirt you are now?
If you answered "yes" to any of these questions, these reactions are completely normal. Most of us generally accept what entices our minds without giving it a second thought. It all comes down to the fact that color, (yes color) affects us a lot more than we think. In fact, the way we view colors psychologically triggers how we feel and think.
A marketing study dubbed "Color for Impact" reported that "a color ad will be read up to 40% more than a black and white one." Another study concluded that nearly 80% of first impressions are based solely on reaction to color.
What does all of this mean to you? Think of your car in the same sense as a mood ring. Color might be more significant than just an outer coat of paint. Would you change the color of your car if you knew it meant you were less likely to get a speeding ticket? Or have fewer accidents?
Let's look in detail at the significance of each car color choice:
Yellow - is said to excite the eyes and stimulate the brain. Pro: A yellow car will likely draw the most attention. Con: Yellow can be distracting. Too much can irritate some.
Blue - is said to cool or calm the senses. Pro: It is also associated with trust and stability (mainly in men). Con: Some blues are associated with sadness.
Green - is said to have strong emotional correspondence with safety. Pro: Some claim that during the period of owning a green car, they never had an accident. Con: Too much green can be unpleasant to some.
Silver/Grey - is considered the safest and most neutral of vehicle colors. Pro: it can catch your eye from anywhere on a sunny day (especially with a metallic finish). Con: in drab weather, you may blend in with the pavement and sky lowering your visibility.
White - is mostly associated with safety and purity. Pro: It is said to be the most widely accepted of car colors. Con: Many people believe that white cars will need to become dirty faster than cars of other colors, although this is disputed.
Red - is associated with aggressive energy. Pro: Red is a vibrant color that catches attention. Con: It has been generally associated with speed and recklessness.
Orange - has very high visibility, so you can use it to catch attention. Pro: Like yellow it excites the mind and has the energy of red. Con: Also like yellow, orange can be overwhelming. Also, it is among the least popular vehicle colors.
Black - is said to be mysterious and sleek. Black complements the night. Pro: Black is associated with elegance and style. Con: Black has low visibility and the highest crash rating of all colors.
Purple - is said to have the stability of blue with the energy of red. This attracts the mind. Pro: It is said that purple represents independence and adventure. Con: In some cultures, purple is associated with femininity and may not be a popular choice for men.
In addition, a study conducted by The Monash University Accident Research Centre (MUARC) reported that white cars were statically significant in having the lowest crash risk in any condition. Black cars had a 12% higher crash risk then white. Silver cars had an 11% higher crash risk. Lastly red and blue cars rated a 7% higher crash risk than white cars by the MUARC.
Color affects us on a conscious and sub-conscious level everyday in almost everyway. From the color of clothes we wear to the color of cars we drive, we are perpetually and usually inadvertently flooding unknown signals into our everyday environments. Maybe next time you purchase a vehicle, you'll think twice about the color.
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